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    US tech firm Salesforce to invest US$1 billion in Singapore

    Team_NewsStudyBy Team_NewsStudyMarch 12, 2025 Trending News No Comments2 Mins Read
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    US cloud software program large Salesforce stated Wednesday (Mar 12) it deliberate to speculate US$1 billion in Singapore over the following 5 years to spice up the usage of synthetic intelligence brokers (AI) within the workforce.

    The island state has been more and more turning to know-how to unravel its workforce drawback because it struggles to take care of a declining birthrate and an ageing inhabitants.

    The funding goals to speed up the adoption in Singapore and the area of Agentforce, which permits companies to create and handle AI brokers designed to independently carry out duties reminiscent of gross sales, customer support and advertising.

    Not like chatbots that comply with a preset script, AI brokers are extra superior as they will suppose, resolve and take motion and full duties reminiscent of reserving appointments or processing requests.

    “We’re in an unimaginable new period of digital labour the place each enterprise will probably be reworked by autonomous brokers that increase the work of people, revolutionising productiveness and enabling each firm to scale with out limits,” Salesforce chief government Marc Benioff stated in an announcement.

    “Singapore is on the forefront of this shift, and because the world’s largest supplier of digital labour by our Agentforce platform, Salesforce is thrilled to develop our work with the enterprise neighborhood and our longtime companions within the area to drive innovation, productiveness and progress.”

    In an interview with CNBC, Benioff stated Salesforce had been in Singapore for the previous 25 years and described it because the hub of Southeast Asia.

    “We’re investing one other billion {dollars} in our operations right here and we do not simply do gross sales and advertising. We additionally do extraordinarily superior synthetic intelligence growth,” he added.

    “We’ve got dozens of … the easiest AI engineers on the planet right here in our Singapore analysis centre.”

    Salesforce famous that Singapore “has been coping with a slowing progress price of the labour power, contributed by an ageing inhabitants and declining beginning charges”.

    In a separate joint announcement, Salesforce and Singapore Airways stated the provider would use Agentforce to “streamline its customer support operations”.



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