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    Home»World Economy

    UK consumers plan to ‘buy British’ as Trump’s trade war bites, survey shows

    Team_NewsStudyBy Team_NewsStudyApril 14, 2025 World Economy No Comments4 Mins Read
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    The overwhelming majority of UK customers plan to “purchase British” over considerations that imported merchandise will surge in value after Donald Trump’s sweeping tariffs, based on information that underlines the influence of the US president’s commerce struggle.

    Some 71 per cent of individuals stated they wished to help UK companies by shopping for extra gadgets that had been “Made in Britain”, after Trump imposed a ten per cent tax on British imports this month, Barclays stated on Tuesday.

    About two-thirds of customers had been involved that imported merchandise would grow to be dearer, based on the survey carried out on behalf of Barclays by Opinium Analysis, and two in 5 had been already on the lookout for UK-made options.

    UK merchandise are topic to 10 per cent US import tariffs, with metal and automobiles going through a 25 per cent cost. Tariffs are being levied at 10 per cent on EU items in the course of the present 90-day pause on “reciprocal” tariffs, and attain 145 per cent for merchandise from China.

    Financial institution of England policymakers and economists have warned that the tariffs, which unleashed turmoil throughout monetary markets and sparked fears of a world recession, will hit UK development. However their impact on inflation stays unclear, given uncertainty over how different nations may reply.

    Chancellor Rachel Reeves, who’s eyeing a world function in increase commerce alliances within the wake of the tariffs, final week declined to again a “purchase British marketing campaign”.

    “When it comes to ‘shopping for British’, I feel everybody will make their very own choices. What we don’t wish to see is a commerce struggle, with Britain changing into inward-looking,” she instructed the Home of Commons.

    If “each nation on the earth determined that they solely wished to purchase issues produced of their nation, that’s not a great way ahead”, Reeves stated, including that the UK had “benefited vastly” from entry to international markets, and persevering with to take action was in “our nationwide curiosity”.

    Uncertainty across the influence of tariffs might have an effect on the rise in client spending because the begin of this 12 months. Knowledge from Barclays on Tuesday confirmed that, regardless of being affected by Easter falling in March final 12 months and in April this 12 months, client spending elevated by an annual price of 0.5 per cent in March, down from 1 per cent in February.

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    The rise final month was pushed by a 2.2 per cent rise in non-grocery spending, together with jumps of 13.4 per cent in backyard centres and 11 per cent in well being and wonder.

    Karen Johnson, head of retail at Barclays, stated customers had been feeling the stress of rising payments and “being aware of the influence current international occasions might have on their funds”. Nevertheless, she famous “inexperienced shoots” as “the hotter climate and longer evenings inspired customers to speculate money and time in gardening and DIY”.

    Official figures printed on Friday confirmed output in consumer-facing companies, reminiscent of eating places and retailers, rose by 0.6 per cent within the three months to February, the quickest tempo in a 12 months.

    The figures steered a rebound in spending after a disappointing 2024 regardless of strong wage development.

    Separate information printed on Tuesday by the British Retail Consortium, a commerce physique, confirmed retail gross sales rose by an annual price of 1.1 per cent in March. This was above the 12-month common of 0.6 per cent, regardless of gross sales being depressed by the late Easter.



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