Topshop launches London pop-up ahead of full return this summer

It’s official – Topshop and Topman are coming again to the excessive avenue. The model is making a renaissance after changing into online-only in 2021 following an acquisition by Asos.

Now the model is launching a one-day pop-up occasion later this month forward of its everlasting return to the excessive avenue in August.

Dubbed Topshop & Topman In The Home, the pop-up occasion is ready to happen on Could 10 within the basement of the home music label Defected Information on Curtain Highway in Shoreditch.

The occasion will run from 10am to 6pm, offering customers with entry to the brand new Talamanca vary and restricted version Topshop x Defected t-shirts, accessible solely on the pop-up.

Tickets are offered out, however walk-ins are welcome, topic to availability, so it’s greatest to reach early. The occasion will characteristic reside DJ units from Defected’s Olive F, cocktails by MOTH, a glam bar expertise and, after all, loads of new garments.

Is Topshop coming again for good?

Topshop and Topman are anticipated to be again on the high-street in August this 12 months. One factor is for certain, the model won’t be returning to its former flagship retailer at 214 Oxford Road, as that spot is now being occupied by the newly opened Ikea.

As a substitute, the model might be accessible by way of third-party retailers. It has already secured partnerships with choose stockists and plans to launch its personal standalone web site later this 12 months.

Additional concessions or standalone shops haven’t but been deliberate, but it surely has not been dominated out in the long run.

Did followers see this coming?

After Asos acquired Topshop in 2021, together with Miss Selfridge, the model has been on-line solely.

Nonetheless, in September final 12 months, Asos introduced plans to offload 75 per cent of its stake within the Topshop and Topman manufacturers to Danish agency Heartland.

This information sparked pleasure concerning the potential return of the outlets, which was adopted by a sequence of cryptic social media posts by the model, additionally hinting at a excessive avenue renaissance.

Three posts with the same video spelt out, “We’ve. Been. Listening”, with the short film finishing with the words: “We missed you too.”

At the time, Mayor of London, Sir Sadiq Khan, also expressed his support for the campaign to bring the Topshop brand back.

“I’d meet my mates outside Topshop, my daughters took me shopping at Topshop and I know every type of Topshop jean,” he said.

“Wouldn’t it be great to get Topshop back on Oxford Street?”

Chief government José Antonio Ramos Calamonte additionally mentioned on the time that the transfer would assist “speed up our technique to each supply prospects the most effective and most related product and to show Asos into an organization that delivers sustainable, worthwhile progress”.

When and why did Topshop shut?

As soon as upon a time, Topshop had round 70 shops, together with a flagship web site on London’s Oxford Street. Its 100,000 sq ft Oxford Road retailer welcomed 400,000 prospects every week earlier than lockdown.

Nonetheless, the fashion chain vacated the large retail house after its mother or father firm, Arcadia, went into administration in late 2020.

Who owns Topshop and Topman now?

Asos is now majority owned by Heartland, an arm of Bestseller.

Danish agency Bestseller is a trend enterprise managed by Asos shareholder Anders Povlsen. Along with Asos, Povlsen additionally owns Vera Moda and Jack & Jones by way of his Bestseller firm.

Povlsen is a Danish billionaire and Scotland’s largest landowner.

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Topshop launches London pop-up ahead of full return this summer

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Topshop launches London pop-up ahead of full return this summer

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