Issues are going from dangerous to worse over at MSNBC.
Because the Gateway Pundit and others have reported, MSNBC suffered a large rankings crash after the election and has nonetheless not recovered. The community’s primetime lineup simply posted their worst January ever in crucial demographic.
Issues are so dangerous that the community reduce Rachel Maddow’s pay and introduced her again on the air 5 nights per week (she had been working just one). Having Rachel again on by way of the week doesn’t seem to have helped. They’re nonetheless circling the drain.
FOX News stories:
MSNBC’s primetime lineup has worst January ever amongst demographic coveted by advertisers
MSNBC’s primetime lineup completed with its smallest January viewers ever among the many advertiser-coveted demographic of adults aged 25-54.
The news-heavy month featured an alleged terrorist ramming a truck by way of New 12 months’s revelers in New Orleans, stunning video of a Tesla Cybertruck exploding in entrance of Trump Worldwide Lodge Las Vegas, President Biden pardoning members of his household and political allies on his approach out the door, President Trump’s inauguration, the delicate ceasefire between Hamas and Israel and different vital headlines because the Trump administration started with a flurry of government orders.
Regardless of the busy month of main information, MSNBC averaged solely 63,000 demo viewers between the primetime hours of 8-11 p.m. ET to complete No. 31 amongst cable choices. By comparability, Fox Information Channel averaged 353,000 demo viewers throughout primetime and ratings-challenged CNN even managed a mean of 118,000 demo viewers to virtually double MSNBC.
DePauw College professor Jeffrey McCall stated advertisers usually wish to do enterprise with networks that ship viewers from the important thing demo.
So MSNBC had a mean of 63,000 viewers in the important thing demo throughout primetime? For context, there are extra individuals dwelling in Missoula, Montana than there have been watching MSNBC throughout primetime in January. Take into consideration all the enormous tales that broke over the past month, to not point out Trump’s historic inauguration, the cupboard hearings, and so on. MSNBC couldn’t even keep a powerful viewers with all of that taking place.
MSNBC’s primetime lineup posted its worst January rankings of all-time, regardless of all of the information this month.
Extra individuals beneath the age of 54 watched TV Land than MSNBC.https://t.co/ChQNVAd75b
— OutKick (@Outkick) January 31, 2025
The rankings in cable information have shifted from stark to astounding.@FoxNews noticed main positive aspects in January whereas @CNN and @MSNBC continued to wither.
For the month not solely did Fox dominate, its numbers have been greater than double the COMBINED numbers of the competitors. pic.twitter.com/kMeNp5TUSl— Brad Slager: CNN+ Lifetime Subscriber (@MartiniShark) January 31, 2025
When you regularly mislead the general public, the general public finally notices.
