A couple of-fifth of stories shoppers surveyed engaged with podcaster Joe Rogan, Reuters Institute says.
Social media and video platforms have eclipsed conventional media as information sources in america for the primary time, a report has discovered.
Fifth-four % of surveyed Individuals used platforms comparable to Fb, YouTube and TikTok for information in the course of the earlier week, up from 27 % in 2013, the report by the Reuters Institute confirmed on Tuesday.
Solely 50 % relied on TV, whereas 48 % checked out information web sites or apps, based on the 2025 Digital Information Report.
Younger folks drove the shift, with 54 % of Individuals aged 18-24 and half of these aged 25-34 selecting social media and video platforms as their “predominant” supply of stories.
The transfer in the direction of social media was strongest within the US and Brazil, the place 34 % and 35 % of respondents, respectively, described it as their “predominant” supply of stories, adopted by the UK, France, Denmark and Japan.
Particular person on-line influencers, most of them right-leaning, are additionally reaching giant numbers of stories shoppers, the report discovered.
A couple of-fifth of US respondents stated they’d seen podcaster Joe Rogan focus on the information in the course of the week following US President Donald Trump’s inauguration, whereas 12-14 % encountered Tucker Carlson, Megyn Kelly, Candace Owens or Ben Shapiro, based on the report.
The report additionally discovered that the so-called “Trump bump” skilled by information platforms in 2016 has not carried over into his second presidency, with solely social media and video platforms seeing their audiences rise.
Throughout almost 50 international locations surveyed, 4 in 10 respondents stated they trusted most information “more often than not,” a determine that has been steady for the previous three years, based on the report.
Belief was highest in Nigeria, the place 68 % expressed confidence, adopted by Finland, Kenya, Denmark, South Africa and Thailand.
Respondents in Greece and Hungary had the least belief, with simply 22 % believing the information, adopted by these in Slovakia, Bulgaria and Romania.
Nic Newman, the report’s creator, stated the declining affect of conventional media has been a boon for politicians, who’re “more and more in a position to bypass conventional journalism in favour of pleasant partisan media, ‘personalities’, and ‘influencers’ who usually get particular entry however not often ask troublesome questions”.
“These traits are more and more pronounced in america underneath Donald Trump, in addition to components of Asia, Latin America and Jap Europe, however are shifting extra slowly elsewhere, particularly the place information manufacturers preserve a powerful reference to audiences,” Newman stated in an outline of the report.
“In international locations the place press freedom is underneath risk, different ecosystems additionally supply alternatives, at their greatest, to carry recent views and problem repressive governments,” Newman stated.
“However on the identical time, these adjustments could also be contributing to rising political polarisation and a coarsening debate on-line.”
