No matter how linked the issues really are, critics of synthetic intelligence are going to have a area day with this one.
Based on a Monday report from Deadline, main Hollywood heavyweight Lionsgate Studios is providing its U.S.-based staff “voluntary severance” and early retirement choices as the corporate continues to restructure amid a turbulent trade panorama.
Deadline obtained a memo from Lionsgate CEO Jon Feltheimer, confirming the information.
“We’re providing Lionsgate U.S.-based staff a voluntary severance and early retirement program that may permit us to adapt our workforce to the disrupted enterprise setting,” Feltheimer wrote within the memo.
As to only how “voluntary” these severance choices are, Deadline famous, “as these items go, layoffs may very well be a subsequent step relying upon what number of staffers take up the packages, that are centered at Lionsgate Studios.”
Deadline attributed numerous causes for why the Hollywood studio — identified for some blockbuster franchises like “John Wick,” “The Starvation Video games,” and “Noticed” — determined to begin down this path.
A “contracting media and leisure panorama” is one motive given, as is the studio’s enterprise dealings, like when it “absorbed” eOne (now Lionsgate Canada).
One other latest enterprise dealing that Lionsgate was within the headlines for? An unprecedented take care of Runway, a “first-of-its-kind”deal that was reported on by the Wall Avenue Journal on Sept. 18.
That deal, which gave Runway’s generative AI fashions nebulous and wide-reaching powers over Lionsgate’s content material library, was met with a less-than-enthused response from onlookers.
One frequent critique is that Hollywood isn’t as frightened about AI stealing copyrighted materials as it’s of getting its personal AI doing its bidding.
Over a 12 months in the past, I informed you that I assumed the studios have been NOT sending attorneys to the #AI corporations over their fashions injesting their copyrighted movies, as a result of they wished their very own customized variations.
Nicely, right here you go. https://t.co/t21mtqEGT8 pic.twitter.com/eucJw709sK— Justine Bateman (@JustineBateman) September 18, 2024
Others, maybe presciently, have been extra frightened about no matter jobs that AI would take from employees within the leisure trade.
Okay individuals, inform me generative AI gained’t take filmmaking jobs once more now Lionsgate has a take care of Runway AI. This isn’t going to cease and it is just going to hurry up.
— Gavin Michael Sales space (@GavinBooth) September 18, 2024
“This isn’t going to cease and it is just going to hurry up,” filmmaker Gavin Michael Sales space lamented on social media shortly after the WSJ report got here out.
Now, it’s price mentioning that Deadline is reporting that these severance choices have reportedly “been within the works for a while and usually are not associated to the corporate’s recent bum box office run — though that seemingly hasn’t helped.”
That, in flip, does beg the query: If these weren’t spontaneous reactions, have been the AI deal and different comparable enterprise dealings meant to assist mitigate the inevitable transition from “voluntary severance” choices to involuntary ones?
The reality of the matter could by no means come to gentle, however the timing of those experiences naturally lends itself to murmurs and rumour.
And that’s the very last thing an already struggling studio wants.
This text appeared initially on The Western Journal.
