As NASCAR makes an attempt to attract in a youthful fan base and set up itself as a mainstay among the many key 18-35 demographic, one of the crucial essential advertising instruments it could possibly use is video video games.
Throughout the sport’s meteoric rise and peak in recognition within the 2000s, EA Sports activities’ ‘NASCAR Thunder’ video games had been very effectively received and stay immensely standard at this time, twenty years after they had been launched.
However in recent times, younger die-hard followers and informal viewers of the game alike have been left with no NASCAR online game to play – the final launch of such a sport got here within the fall of 2021 with ‘NASCAR 21: Ignition’ – a sport that was panned by most followers.
Nonetheless, a brand new sport – dubbed ‘NASCAR 25’ – will probably be revealed by sim-racing juggernaut iRacing this fall, and NASCAR Cup Collection driver Noah Gragson had nothing however good issues to say about it.
“Simply performed the brand new iRacing NASCAR online game,” Gragson acknowledged in a social media submit. “I gotta say, impressed is an understatement! It’s a true racing sport with good physics. Have not performed a NASCAR sport this good for 10+ years. This sport will revive NASCAR console gaming. I am so hyped! Nice work to everybody concerned!”