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    No ‘Pikachu’: Why is Japan at war against unconventional, ‘glittery’ names? | Government News

    Team_NewsStudyBy Team_NewsStudyJune 3, 2025 Latest News No Comments6 Mins Read
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    Japan has launched new guidelines proscribing how names are spelled and pronounced. The brand new rules, introduced final week, goal to quell a rising apply of Japanese dad and mom giving their infants unconventional names, generally known as “kira kira”, or glittery, in kanji, one in all Japan’s main writing methods.

    However why are such names an issue for Japanese authorities? And do the brand new guidelines spell catastrophe for folks who wish to break the mould and identify their youngsters Nike, the shoe model, or Pikachu, the little lagomorphic animated character with lightning powers, which is a part of the Japanese media franchise Pokemon?

    What are kira kira names?

    A kira kira identify is a non-traditional identify the place the pronunciation is uncommon or doesn’t match the usual or phonetic pronunciation in kanji.

    Japan primarily makes use of three methods of writing: hiragana, katakana and kanji. Kanji employs Chinese language characters and is utilized in writing names. Dad and mom in Japan can select from amongst 2,999 kanji characters to call their baby – out of those, 2,136 characters are generally used. Hiragana and katakana can be used.

    Kira kira names, whereas comparatively unusual, began to develop in reputation in Japan within the Eighties, influenced by popular culture, manufacturers and standard video games like Pokemon or characters from the world of Tokyo-based animation home Studio Ghibli.

    Dad and mom choose what they wish to name their baby – say, Pikachu or the fictional character Hi there Kitty. Then, they attempt to piece collectively kanji characters that sound just like the identify they picked.

    However usually, the kanji pronunciation is nowhere close to what the identify is meant to sound like.

    What’s the issue with kira kira names?

    The names are spelled a sure manner, however are supposed to be pronounced very in another way, making it troublesome even for Japanese audio system to learn the identify accurately, inflicting confusion at locations like hospitals and faculties.

    Take a reputation written like “今鹿” in kanji characters. These letters recommend a pronunciation like “imashika”, sometimes a household identify, stated John Maher, a linguist at Temple College’s Japan campus who specialises within the sociolinguistics and languages of the nation.

    Nonetheless, what the dad and mom might need meant is the given identify “Naushika,” impressed by the titular character of Hayao Miyazaki’s 1984 animated Studio Ghibli movie, Nausicaa of the Valley of the Wind.

    “A main college trainer taking roll stares on the kanji of the little woman within the entrance row and scratches her head. ‘Huh? Naushika?! Are you kidding me?’ It’s the identify of a Ghibli studio anime movie,” Maher advised Al Jazeera.

    He cited one other instance — “七音,” which is pronounced as “nanane,” sometimes a given identify. Nonetheless, it’s purported to be pronounced like “doremi” – both a nod to the early 2000s anime, Ojamajo Doremi, or to a personality within the manga sequence Doraemon.

    “It’s inflicting a public fuss for one fundamental motive: frustration in on a regular basis life. Schoolteachers can not work out tips on how to pronounce their pupils’ names. Bosses can not work out their employee names,” stated Maher.

    Why do individuals use kira kira names?

    The “glittery” names seem to characterize an effort to subvert custom.

    A examine utilizing knowledge from Meiji Yasuda Life Insurance coverage from 1913 to 2015 revealed that variations in naming patterns have been rising over the course of the century.

    Nonetheless, “till the federal government’s Nationwide Institute for the Japanese Language conducts an goal examine, we don’t have the numbers”, Maher stated. The Nationwide Institute for the Japanese Language (NINJAL) is a Tokyo-based unbiased analysis institute for the Japanese language, established in 1948 with the aim of researching the Japanese language and making suggestions about its right utilization.

    Linguist and writer Adam Aleksic stated he believed the development represented a pushback towards custom.

    “There was conventional names and these names are a response towards these cultural heirlooms,” Aleksic advised Al Jazeera.

    However he added that this phenomenon was not restricted to Japan. “There are popular culture names in every single place,” Aleksic stated, citing the instance of what number of dad and mom all over the world named their youngsters Katniss after the recognition of the dystopian guide sequence, the Starvation Video games, and the ensuing movies.

    In Japan, he stated, the rise in kira kira names would possibly characterize a cultural development in the direction of individuality, “in all probability due to Western affect, whereas traditionally, it [Japan] was extra of a collectivist tradition”.

    What has the Japanese authorities executed?

    The latest regulation was an modification to a household registry regulation initially handed on June 2, 2023, Jay Allen, a Tokyo-based journalist for a publication referred to as Unseen Japan, advised Al Jazeera.

    The revised regulation, which got here into impact on Might 26, requires households to register furigana readings of names on the household register. A furigana studying is a smaller script comprising syllabaries in hiragana and katakana to point the phonetic studying of kanji names.

    Beforehand, the furigana was not notarised on the household register. Allen defined that the change would permit authorities to test for any mismatches between spelling and pronunciation.

    Now, Japanese authorities will mail notifications to households to substantiate the phonetic readings of the names of the members. This can be executed not just for newborns, however for each family member with present registered names. Whereas older individuals with kira kira names won’t have to vary names, specialists stated, this train would assist the federal government know precisely how all names are purported to be pronounced.

    Those that wish to right the phonetic readings of their names might want to submit corrections inside a 12 months of receiving the notification. Dad and mom of newborns might have to clarify the pronunciation of their youngsters, and native media have reported that they might be referred to authorized bureaus.

    The federal government has in a roundabout way banned kira kira names, however the brand new regulation seeks to limit dad and mom from utilizing unorthodox pronunciations of kanji characters. “In the event that they’re utilizing kanji, which most Japanese dad and mom do, then they’ve to point out that the pronunciations they selected one way or the other relate to frequent pronunciations for these kanji.”

    Allen defined that the brand new regulation rejects names that don’t have any relationship to the kanji spelling; and names which can be straightforward to mispronounce.

    What’s subsequent?

    Aleksic stated that he believes that the brand new regulation might result in a lower in non-standard pronunciations. Nonetheless, he added that folks would possibly discover different methods to make their youngsters’s names distinctive and fascinating, “perhaps [using] uncommon characters, perhaps focusing extra on katakana”.

    “I strongly imagine that the need for individuality wins out in the long run and these dad and mom will discover different methods to make their [children’s] names distinctive, after which that may nonetheless annoy the previous guard.”



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