Gwyneth Paltrow has lastly answered the burning query many had after she launched her vagina-scented candle.
Throughout a Q&A session on the 2025 Mindvalley Manifesting Summit in Los Angeles, the actress addressed the story behind the now-discontinued product. A video of her response was shared by showrunners and Mindvalley founder Vishen Lakhiani in a joint publish.
Gwyneth Paltrow teamed up with Heretic Parfum founder Douglas Little to create her Goop model’s controversial “This Smells Like My Vagina” candle in 2020. The product had notes of geranium, citrusy bergamot, cedar absolutes, Damask rose, and ambrette seed.
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Gwyneth Paltrow’s Vagina-Scented Candle Began As A Joke
Throughout her Q&A interview with Lakhiani, Paltrow was requested what motivated her to launch a candle that allegedly smelled like her vagina. The Mindvalley CEO playfully questioned why the “Iron Man” actress jumped into one thing controversial as a substitute of beginning small, asking:
“Earlier than you launched a candle known as ‘This Smells Like My Vagina,’ was there part of you that thought, you already know, perhaps I ought to begin with lavender room spray?”
The query obtained Paltrow and the group laughing earlier than she defined the notorious candle’s origins. “You realize, that product is so fascinating as a result of we had been messing round with totally different scents in the future, and I smelled one thing,” the entertainer recalled about her collaboration with Little, adding:
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“And I used to be like, ‘Oh, that smells like, you already know.’ I used to be joking. After which he was like, ‘Oh, we must always make {that a} candle and put it on the positioning.’ And I assumed he was kidding, and I used to be like, ‘Yeah, undoubtedly. That seems like a winner proper there.’“
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Why The Actress Did not Take away The Product From Her Way of life Web site
Paltrow famous Little launched the product on her web site after she jokingly gave him her approval they usually broke the web with “This Smells Like My Vagina.” Regardless of the candle beginning as a joke, the TV persona refused to take it down for a singular motive.
“I stored it on the positioning as a result of there’s a side to ladies’s sexuality that I feel we’re socialized to really feel plenty of disgrace. And I kind of liked this sort of punk rock concept.We’re stunning, and we’re superior, and go f-ck your self,” Paltrow defined, incomes extra cheers from the group.
She obtained extra reward within the remark part of the Instagram publish, with followers hailing her for standing her floor and launching an unconventional product.
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“There is a quiet energy in a lady who speaks her fact like that. It resonates deeply, like a reminder of one thing we have all the time recognized,” somebody wrote.
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Followers Applaud Paltrow’s Stance On Her Vagina-Scented Candle
The love for Paltrow continued with one other IG person hailing her bravery with the remark:
“Seeing this stunning, humble, humorous lady on stage, so uncooked, so actual, so herself, regardless of being an Academy-winning actress and what we actually name a STAR was…so inspiring. It teaches all of us that being conscious, actual, and humble is one ‘worth’ we’ve got to pay if we need to make an influence.”
“When your candle sparks a cultural reset & tells the patriarchy to sit down down… iconic. Gwyneth actually mentioned ‘aromatherapy with an angle’ and dropped the mic,” a fan added. A fellow supporter applauded her bravery, writing, “Now I name this as Daring and Stunning.”
The optimistic responses to Paltrow’s since-discontinued candle got here three years after her viral Tremendous Bowl industrial. The Blast lined the story in 2022, reporting that Paltrow and different celebrities teamed up with Uber Eats for a hilarious advert.
All of them ordered wild merchandise as their meal, with the Goop founder taking a chunk out of her “This Smells Like My Vagina” candle and joking about it having a “not unhealthy however humorous” style.
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The TV Character Launched Extra Vagina-Themed Merchandise
Paltrow expanded her line of candles impressed by ladies’s well being in honor of the Roe v. Wade anniversary in January 2022. She launched merchandise like “Palms Off My Vagina Bougie Parfumee” and introduced that $25 from the sale of every candle can be donated.
The income went to the ACLU Basis’s Reproductive Freedom Venture to guard ladies’s “rights and fundamental freedoms.” In her assertion, Paltrow famous her vagina-themed merchandise had been aimed toward giving ladies again their energy, stating:
“The phrase ‘vagina‘ holds plenty of energy. And but, there’s a recurring must say: Palms off. Palms off our vaginas in any context the place they’re not invited. Your reproductive organs, your alternative.”
An Unhappy Buyer Sued Gwyneth Paltrow Over Her Candle
A yr earlier than her Tremendous Bowl industrial, The Blast reported that an unhappy buyer sued Paltrow over her vagina-scented candle. The plaintiff, Colby Watson, filed a category motion lawsuit towards the Goop founder for endangering him along with her product.
In line with Watson he bought the ten.5-ounce model of the “This Smells Like My Vagina” candle in January however did not use it till February. He burdened that when he lastly lit the candle, he did so whereas following each instruction and taking all crucial precautions to keep away from a hearth.
Regardless of his efforts, Watson alleged the candle went up in flames and lined the room with smoke after burning it for “an estimated three hours or much less.”
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He sued Paltrow for failing to warn prospects concerning the important accidents and disasters that might happen when burning the candle for greater than the really helpful time.
Are Gwyneth Paltrow’s vagina-themed merchandise days over, or will she launch one other controversial scented candle?
