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    Home»World Economy

    European companies sound alarm over strong euro

    Team_NewsStudyBy Team_NewsStudyMay 7, 2025 World Economy No Comments4 Mins Read
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    European corporations are sounding the alarm over the sturdy euro, as the one foreign money’s surge towards the greenback this 12 months opens up a brand new risk to exporters already contending with US President Donald Trump’s tariffs.

    German software program group SAP, carmaker Porsche, brewer Heineken and French industrial large Schneider Electrical are among the many corporations to warn buyers of a possible hit after the euro climbed greater than 9 per cent to a three-year excessive.

    The euro’s rally, which places it on observe for its finest 12 months towards the greenback since 2017, undermines the competitiveness of European exporters to the US, the place there are already indicators that customers are reining in spending due to the uncertainty created by Trump’s trade war.

    The US imposed so-called reciprocal tariffs on the EU of 20 per cent in early April however subsequently reduce them to 10 per cent to permit for 90 days of talks between the 2 sides.    

    “The sturdy euro is exacerbating the tariff shock,” stated Robin Winkler, chief economist for Germany at Deutsche Financial institution, including that it was “harming [companies’] competitiveness in international commerce”.

    HSBC analysts final week slashed their forecast for revenue progress this 12 months for corporations within the FTSE Europe index to 2.9 per cent, warning that the stronger euro might “considerably have an effect on” their abroad earnings.

    Though many corporations use foreign money hedges to guard towards swings in foreign-exchange charges, a number of have instructed buyers {that a} extended rally within the euro would squeeze income and revenues. The euro’s good points might overwhelm demand as items grow to be dearer to US consumers, or imply income translated into residence currencies are diminished.

    SAP chief monetary officer Dominik Asam stated that every $0.01 strengthening within the euro-dollar charge would shave €30mn from its full-year revenues.

    He added that whereas SAP had hedged a good portion of its foreign money publicity this 12 months, “2026 is harder as a result of then we might endure actually from the decline within the alternate charge” as soon as the hedges expire.

    Heineken stated the surge within the euro towards a spread of currencies, together with the Mexican peso, might take €180mn off its full-year adjusted web revenue.

    Schneider Electrical chief monetary officer Hilary Maxson cautioned that the weaker greenback, alongside different foreign money results, would knock annual revenues on the maker {of electrical} tools by as a lot as €1.25bn.

    Porsche had sought to minimise the impact of the stronger euro, chief monetary officer Jochen Breckner instructed journalists, however he stated the group, which counts North America as its second-largest market, would really feel a “sure impact”.

    Germany’s HelloFresh, a supplier of meal kits, warned that it had primarily based its outlook for the 12 months on a euro-dollar charge of $1.04, and a charge of $1.14 would hit adjusted working revenue by €28mn.

    A variety of ingredients from a HelloFresh meal kit are displayed on a wooden surface
    HelloFresh has warned of a success to income brought on by euro power © Daniel Acker/Bloomberg

    The euro’s resurgence marks a hanging reversal from the ultimate quarter of final 12 months, when the greenback staged a blistering rally on expectations that Trump’s financial agenda would enhance US progress and damage America’s buying and selling companions.

    As an alternative, indications that Trump’s aggressive commerce conflict is having a chilling impact on the US financial system have hit the greenback and left the S&P 500 lagging behind European shares this 12 months.

    Line chart of Performance over past six months (%) showing Auto stocks have underperformed

    In an indication of buyers’ twin concern over the euro and tariffs, shares of European exporters have underperformed the broader European market. A basket of shares, together with Stellantis, SAP and Daimler Truck, has underperformed because the euro has climbed, in response to Barclays.

    Trevor Greetham, head of multi-asset investing at Royal London Asset Administration, stated a mixture of the foreign money’s power and Trump’s duties had prompted him to cut back publicity to European shares.

    A number of main banks count on the euro to strengthen additional after it touched a greater than three-year excessive of $1.157 in April.

    Athanasios Vamvakidis, Financial institution of America’s international head of G10 foreign money technique, stated the foreign money had additionally been boosted by the German authorities’s €1tn stimulus bundle.

    “The market was too optimistic on the US and too pessimistic on Europe,” stated Vamvakidis, who predicts the euro will hit $1.17 by the tip of the 12 months.

    Extra reporting by Patricia Nilsson, Emily Herbert and Ian Johnston



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